Keith Ali

Keith Ali, CEO of Creative ITC, leads the company’s mission to deliver innovative cloud and IT solutions that drive digital transformation for clients worldwide. Creative ITC operates across four continents, helping organizations achieve exceptional business outcomes through agile, scalable cloud services and cutting-edge IT infrastructure.

As CEO, Keith oversees the company’s global strategy, driving international growth with a focus on transforming IT infrastructures into dynamic, business-focused solutions. His client-centric approach and commitment to measurable results have earned him widespread recognition in the industry.

Before Creative ITC, Keith was Head of Technical Strategy at Cisco, contributing to £1.5 billion in annual revenue, and he also held leadership roles at Arup, advising on IT transformation across APAC and the US.

A Chartered Engineer and visionary technologist, Keith holds an IT diploma from Oxford University and is a member of the British Computer Society. Outside of work, he enjoys golf and tennis.