Sustainable IT Solutions

Sustainable IT

Our sustainable IT solutions help our clients accelerate towards their ESG goals and address global environmental challenges.

Data centres operate on 100% renewable energy Significantly reduces power usage and carbon emissions Consolidates data centre footprint, lowering costs, energy and emissions Positively impacts scope 1 and 2 emissions Metrics to simplify ESG reporting

Although many organisations have improved environmental practices in areas such as energy consumption and recycling, working processes within firms themselves lag behind. The role of enterprise technology in worsening climate change yet simultaneously offering potential solutions is often overlooked. It’s not widely appreciated that outdated IT infrastructure is a huge generator of CO₂. Enterprise technology accounts for about 1% of global emissions – the same amount generated by the whole of the UK and equal to half of all emissions from aviation and shipping worldwide.

Fortunately, there are a number of practical steps IT teams can take to accelerate their organisation’s ESG aims. Sustainable IT is about transforming working practices, operations and solution efficiency, adopting more efficient working methods and new attitudes and smart solutions to tackle environmental impact.


Sustainable IT is not a checkbox exercise, but a strategic advantage. Creative ITC is passionate about helping organisations leverage sustainable technologies to unlock business benefits as well as help create a lower carbon future.

We are proud to be accredited as a Carbon Neutral Organisation in recognition of our work towards reducing our carbon footprint and our commitment to doing our part for the future of the environment. We’ve combined our unparalleled industry and technical expertise to develop groundbreaking sustainable IT solutions to help our clients address the significant global challenge of climate change.

Sustainable VDI

Off-the-shelf VDI products were never designed for professionals using specialist design and visualisation apps or working on huge datasets. Hampering real-time project team collaboration and causing user frustration and downtime, firms risk project delays, budget overruns and customer dissatisfaction.

Leveraging unparalleled virtualisation expertise and industry experience, Creative purpose-built VDIPOD specifically to address these challenges. VDIPOD delivers unprecedented high performance, enabling thousands of industry professionals globally to access mission-critical data and apps from anywhere, anytime and on any device.

VDIPOD coupled with thin clients enables firms to extend the life of existing hardware, lowering power usage and carbon emissions, avoiding equipment refreshes and reducing environmental waste. Clients adopting VDIPOD over traditional CAD workstations reduce power consumption by 81.7% and CO₂eq up to 43%, with 89% renewable energy at source (one VDI server supporting 60 thin clients).


Migrating to an Infrastructure-as-a-Service (IaaS) model is another route for firms to reduce environmental impact. With fully-managed IaaS, infrastructure responsibility, power consumption and carbon footprint transfers to Creative. Hosting services in datacentres operating on 100% renewable energy and freed from maintaining on-premise infrastructure, organisations reduce energy consumption, cooling costs and waste from decommissioned equipment. We also improve firms’ sustainability further using virtual machines and containers to reduce server numbers.

Creative’s IaaS is also a futureproof route for innovation, providing a cost-effective, scalable platform for organisations to add to their technology stack to leverage the benefits of new technologies such as AI and OpenUSD. Providing on-demand access to private cloud agility, computing power and storage, firms overcome legacy IT issues, while offloading hardware costs, upgrade burdens and skilled resourcing requirements.


Although the cost of designing and implementing their own green data centre is unviable for most companies, IT teams can still make wise environmental choices about where to host their data and services.

With public cloud hyperscalers increasingly castigated for under-used resources and poor environmental controls, our private cloud solutions are a more sustainable alternative for organisations looking for all the agility and scalability of cloud computing while minimising environmental impacts.

Creative’s managed services and private cloud solutions are hosted from Equinix-powered data centres, which operate on 100% clean, renewable energy. Our data centres are optmised to achieve a power usage effectiveness ratio (total energy used versus energy delivered to IT equipment) of c.1.2 versus an industry average of 1.8.


Creative solutions enable our clients to drive carbon footprint reduction, renewable energy usage and greener business practices. As well as benefiting their ESG credentials and the environment as a whole, our sustainable technology solutions also help clients unlock collaboration, productivity and business gains.

There is clear evidence now that corporate ESG initiatives create business value, profits and opportunities. Sustainable companies outperform their peers on EBITDA and profitability, and benefit from increased productivity, top-line growth and reduced costs. Publicly owned top performers are also more likely to see reduced downside risk, greater equity returns and higher credit ratings. With increasingly stringent ESG requirements, organisations prioritising these will simplify legally required reporting and face fewer regulatory interventions.


Business Environmental Social Governance
  • Faster onboarding of new joiners and set-up for new project teams
  • Centralised enterprise-wide updates within hours, saving IT effort
  • Productivity gains enhancing project delivery and client experience
  • Unlocking greater ROI from technology investment
  • Positive impact on tender wins and joint venture successes
  • Significantly lower power usage and carbon emissions than traditional PCs
  • Hosted from datacentres operating on 100% renewable energy with optimised power usage effectiveness
  • Replaces inefficient IT infrastructure
  • Consolidates data centres to reduce power consumption and emissions
  • Reduces device processing power, prolonging life and reducing electronic waste


  • Supports a diverse, inclusive workforce and digital inclusion by enabling work from anywhere, any time, on any device.
  • Enhancing wellbeing through flexible working and reduced commuting.
  • Facilitating responsible supply chain partnerships using sustainable IT.





  • Efficient, scalable resource use providing financial value
  • Enables secure collaboration with reduced downtime, duplication and data loss
  • Strengthened disaster recovery ensuring business continuity
  • Complies with data sovereignty and protection regulations
  • Simplifies ESG reporting



Creative sustainable IT solutions offer many routes to strong return on investment – boosting business, financial and ESG performance.

Royal BAM Group

With 17,000 employees across the UK and Europe, Royal BAM Group uses our sustainable technologies to boost secure, real-time collaboration among international teams supporting over 70 critical projects, unlocking tangible business and ESG benefits.

“There are many VDI and Desktop as a Service options on the market, but we were satisfies none performed better, more sustainability or cost-effectively than VDIPOD. With Creative data centres operating on 100% clean and renewable energy, VDIPOD is also helping us reduce emissions and energy consumption.”
– Paul Selby, manager Digital Construction Workplace, Royal BAM Group

International Architecture Practice

An international architecture practice has achieved a 90% reduction in kilowatt hours per person and a three-fold increase in renewable power use since deploying VDIPOD to over 400 employees. With more users onboarding in Asia Pacific, the US and Canada, those benefits will increase further still.


Our managed services are helping global engineering company AtkinsRéalis move at pace and maintain competitive edge, transforming client delivery, productivity and collaboration across time zones and disciplines. As a private cloud provider, we’re working with them to reduce data centres worldwide from 16 down to three.

“One of the big benefits we’ve seen already in our carbon footprint is that we’ve reduced storage by 69%. We’ve also reduced electrisity by 53% and floorspace by 45%.”
-Steve Capper, Group CIO of AtkinsRealis.


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