IN THE PRESS

THOUGHT LEADERSHIP

Read our recent articles and interviews featuring Creative ITC and its expert team.

Could virtualisation be a step to secure success?

Automotive World

New international legislation comes into force from July 2024, aiming to improve cyber security measures across the automotive sector. With the new cyber security regulations looming, virtual desktop infrastructure may be the answer for automotive businesses. With VDI, data is stored securely and centrally, with access granted to remote workers to the tools and data […]

Building stronger cyber defences – Preparing for the inevitable

Construction Voices

The construction industry is always evolving with new breakthroughs in technology, and as cybercrimes also evolve and become more sophisticated, firms need to be able to protect themselves from cyber attacks. Our CTO Rob Smith speaks to Construction Voices on how organisations in the construction industry can protect and defend themselves against cybercrime.

Cyber security in modern construction: Preparing for the inevitable

Premier Construction News

It’s time to rethink resilience strategies – As cybercrime losses increased almost fifty percent globally last year alone, it’s no wonder that architecture, engineering, and construction (AEC) firms are investing more than ever in cyber security technologies. Rob Smith, our CTO, discusses The Impact of Cyber Crime in Construction

Cyber Risk & Ransomware In 2023

Cybersecurity Intelligence

Every 11 seconds a business falls victim to a ransomware attack. In today’s interconnected world, cybersecurity looms as an ever-present concern that organisations can no longer afford to sideline. Creative’s CTO, Rob Smith, explains why the staggering 48% increase in cyber risk last year should serve as a wake-up call for us all.

The Cat-and-Mouse Game of Cyber Security

EM360

Our CTO, Rob Smith, discusses the ever-evolving cybersecurity landscape, the trend for Cybercrime organisations to become global businesses operating on an enterprise-level scale and why it’s time for companies to implement a new resilience playbook.

How smarter IT choices can accelerate your firm towards ESG goals

SDC Channel

With pressure ramping from both government and customers on businesses to play their part in combatting climate change, our MD Keith Ali speaks to SDC Channel on how enterprise technology can play a role.

IT leaders can vastly improve ESG performance with these three smart steps

CEO Digital

While steps to reduce energy consumption and recycling has vastly improved, working processes within businesses are still lagging behind. Our MD Keith Ali shares his practical steps in CEO Digital

Smarter technology choices to maximise ESG success

Networking Plus

In the race to net zero, the role of enterprise technology is often overlooked. Creative ITC’s MD Keith Ali shares his advice in Networking Plus

3 ways to improve your company’s ESG performance

3 ways to improve your company’s ESG performance

In his latest article, Our MD, Keith Ali, discusses how smarter working practices can help construction businesses meet rising ESG (environmental, social and governance) targets.

Staying ahead of the ESG curve

Staying ahead of the ESG curve

Could a lack of sustainable IT investment mean AEC firms run the risk of being excluded from tenders? Managing Director Keith Ali delves further in AEC Magazine

Boosting Business performance with IT modernisation

SDC Channel Insights

In his latest article, our CTO Rob Smith explores how IT leaders can hurdle innovation barriers, de-risk cloud repatriation and accelerate their digital transformation projects.

Maximizing business performance: overcoming cloud repatriation challenges and optimising IT modernisation

SDC Channel Insights

Hyperscalers account for more than £4 in every £5 spent on public cloud services in the UK between them. Our CTO Rob Smith shares insights on how to tackle Cloud reparation and how businesses can elevate their performance. See page 36.

View from the Channel

Technology Reseller

“It’s a mounting challenge for the channel to ensure margins aren’t eroded away in the fight to win deals and carve out niches in difficult industry conditions.” Read Keith Ali’s full ‘View from the Channel’ interview in the latest issue of Technology Reseller Magazine & Website (Page 22).

Mind the AI gap: three common artificial intelligence pitfalls and how architectural practices can avoid them

CIAT

Artificial intelligence (AI) promises to bring strategic benefits to architectural firms, improving decision-making, increasing project efficiencies and enhancing client experiences. In the Winter 2022 edition of Architectural Technologists Journal, Rob Smith explains how architectural and design practices can avoid common AI minefields to achieve greater return on investment.

Creative ITC Introduces its New Channel Partner Strategy

eChannelNEWS

45% of enterprise budgets will be in the cloud by 2026. Our General Manager, Steve Patterson was interviewed by TechnoPlanet (Publisher of eChannelNews) to share more on how our new Programme is designed to help MSPs develop their cloud strategies, expand their services and increase their wallet share with clients.

Celebrating success: 2022 highlights and what’s in store for the reseller’s growth

CRN

As we come to the end of the year, CRN are profiling some of the most successful channel firms in our market to talk to leadership about their 2022 highs, and to ask what’s in store for the next 12 months. Group MD Keith Ali shares his thoughts.

Latest construction technology trends helping firms overcome innovation barriers

PBCToday

Pursuing a competitive advantage is driving continued innovation and IT investment across the construction sector but staying ahead of the curve is easier said than done. In his latest article with PBC Today, our CTO Rob Smith, discusses the latest construction technology trends helping firms overcome innovation barriers

The new technologies helping construction companies accelerate innovation

Building Talk

Legacy systems, specialist industry apps, massive datasets and huge image rendering requirements often hamper innovation in the construction industry. Our CTO Rob Smith shares his insights with Building Talk on how firms can overcome obstacles and maintain a competitive edge.

3 new technologies giving construction firms the edge

Premier Construction

The global ConTech market is predicted to reach nearly $16 billion by 2028. In this Premier Construction article, our CTO Rob Smith discusses some of the latest trends and explores three new technology solutions helping businesses overcome common industry challenges.

AHEAD OF THE CONTECH CURVE

Construction Europe

The speed at which construction firms innovate can determine their competitive strength. But staying ahead of the curve can be easier said than done. Our CTO Rob Smith discusses how construction firms can accelerate innovation and stay ahead of the curve.

INTERVIEW WITH CREATIVE ITC, UK IT INDUSTRY AWARDS FINALIST

Computing

“What does a customer first approach actually mean? At Creative, we don’t just talk the talk – we walk the walk,” Group MD Keith Ali told Computing. Read his interview as double finalist in the UK IT Industry Awards.

RAISING THREAT DEFENSES IN THE HYBRID WORKPLACE

ITechnology Series

With cyberattacks on the rise, IT security teams are overstretched and ill-equipped to protect their organisations. In this ITechnology Series article, our CTO Rob Smith explains why it’s time to rethink cybersecurity strategy with better threat defenses for hybrid working.

HOW FINANCE FIRMS CAN FUTUREPROOF RESILIENCE

Finance Derivative

With many finance and banking organisations exploring the viability of long-term hybrid working, IT leaders are all too aware of the increased security risks. In this Finance Derivative article, our CTO Rob Smith explains why it’s time to change the game to ensure business resilience.

HOW TO SHORE UP CYBER DEFENCES

Finance Digest

Balancing increasing demands for remote working with mounting cyber risk is no easy task. Read CTO Rob Smith’s article in Finance Digest, explaining why business and IT leaders and regulatory bodies are having to re-evaluate risk management and rethink approaches to cyber security.

INTERVIEW WITH CREATIVE ITC, CLOUD EXCELLENCE AWARDS FINALIST

Computing

“A customer-first approach has become a bit of a cliche,” Creative Group MD, Keith Ali told Computing magazine. “What makes Creative stand out from the crowd is how truly embedded that ethos is in our culture.” Read his interview as a triple finalist in the Computing Cloud Excellence Awards highlighting why Creative ITC is different […]

RESTRATEGISING RESILIENCE IN THE REMOTE WORKING AGE

Cyber Security Intelligence

It’s time to stop adding tools and complexity and start building security operations where cyber security experts are truly empowered to lead response. Our CTO Rob Smith told Cyber Security Intelligence magazine how firms need to rethink approaches to business resilience to battle rising cyber crime.

HOW TO STACK CLOUD STORAGE ODDS IN YOUR FAVOUR

Networking +

As businesses increasingly recognise the benefits cloud migration brings, Creative CTO Rob Smith explores 3 important cloud storage considerations so you can stack the odds in your favour.

HOW TO MAKE HYBRID WORKING WORK IN HEALTHCARE

Building Better Healthcare

How do you make hybrid working a reality in healthcare when off-the-shelf VDI platforms weren’t designed to cope with HD clinical imaging applications? Creative Group MD Keith Ali explained to Building Better Healthcare how healthcare organisations can overcome common obstacles reap the full ROI from remote working technologies.

HOW FINANCE FIRMS CAN REAP ROI FROM AI

Global Banking and Finance Review

Delving behind impressive AI growth headlines reveals a widening gap between the finance organisations leading the digital transformation charge and the firms who are trying to keep pace. Our CTO Rob Smith’s latest article in Global Banking and Finance Review explains how IT leaders can unlock greater value from their technology investments.

HOW CONSTRUCTION FIRMS CAN UNLOCK THE VALUE OF AI

Construction Europe

Recognising the potential of AI to transform the construction sector and ability to harness its wider benefits across complex supply chain networks are two different things. In this Construction Europe article, our CTO Rob Smith explains how construction firms can unlock greater value from AI.

HOW TO FUTUREPROOF YOUR AI INVESTMENT

The AI Journal

72% of business leaders feel positive about the role AI will play in a post-covid world. But unlocking the full potential of new technologies is always challenging in practice. In this article in The AI Journal, our CTO Rob Smith explains how the growing trend of as-a-Service IT models is enabling organisations to harness the […]

3 COMMON AI PITFALLS AND HOW TO AVOID THEM

Finance Derivative

For many firms, AI expansion often exposes underlying problems. AI projects can still over-run, overspend and fall short in terms of results. Rob Smith’s article in Finance Derivative explains how finance organisations can avoid common AI minefields to achieve greater ROI.

HOW TO UNLOCK GREATER VALUE FROM AI

Finance Digest

Although finance firms are achieving success from artificial intelligence, scaling up enterprise-wide remains elusive for many. In this Finance Digest article, Rob Smith explains how the growing trend of as-a-Service IT models is accelerating digital transformation across the finance sector and enabling IT leaders to unlock greater ROI.

5 WAYS ARCHITECTURE PRACTICES CAN GET MORE FROM REMOTE WORKING

AT Journal

IT departments across the architecture sector must overcome C-suite cynicism and user reluctance from previous poor VDI experiences when proposing technology solutions to boost productivity. In the Winter 2021 edition of Architectural Technologists Journal, Keith Ali explains how to overcome five common challenges to ensure practices realise business benefits from digital transformation. Read his article […]

HOW TO BENEFIT FROM HYBRID WORKING

Manufacturing & Engineering Magazine Issue 492

Substandard user experience will stop any VDI project in its tracks. Read the article by our MD Keith Ali on page 106 of Manufacturing and Engineering Magazine (issue 492) in which he advises engineering businesses how to unlock ROI from remote working technology.

COULD VDI BE THE ANSWER FOR YOUR BUSINESS?

Business Matters

Beware IT providers pitching one-size-fits-all remote working platforms, assuming all staff will have the same needs and interact similarly with technology – they don’t and won’t. In this Business Matters magazine article, our MD Keith Ali shares his five top tips on how to choose the right VDI solution and ensure your business unlocks ROI […]

BUILDING ROI FROM REMOTE WORKING

Premier Construction

Enabling global teams to deliver projects more quickly is a huge opportunity for the construction industry that’s traditionally operated on ultra-low margins. In this Premier Construction article, our MD Keith Ali discusses how construction firms can unlock competitive advantage from implementing effective VDI hybrid working platforms.

5 WAYS TO MAKE REMOTE WORKING WORK

Construction Europe

“Nothing can stop a VDI project in its tracks like substandard UX. Fortunately, in the right hands it can be engineered for the most demanding of settings – our VDIPOD gives construction professionals working with huge BIM datasets or graphics-heavy CAD applications user experiences identical to or better than they enjoy in the workplace. This […]

FROM SURVIVE TO THRIVE: UNLOCKING ROI FROM REMOTE WORKING

Networking+

“You can’t ignore the fact that VDI adoption in some industry sectors has been problematic. Many IT teams have discovered off-the-shelf, unmanaged VDI platforms were unable to cope with the demands of power users dealing with graphics heavy applications. Our MD Keith Ali shares his advice on how to choose the right solution for your […]

5 STEP GUIDE TO PROFITING FROM DEEP ROOTED REMOTE WORKING

UK Tech News

VDI adoption hasn’t always been problem-free. Too many IT teams have discovered off-the-shelf VDI products can’t cope with the demands of power users dealing with graphics heavy applications, effectively shackling them to their office IT. In this UK Tech News article our MD Keith Ali shares his 5 top tips on how to deploy an […]

ALSO SEEN IN