“It’s a mounting challenge for the channel to ensure margins aren’t eroded away in the fight to win deals and carve out niches in difficult industry conditions.” Read Keith Ali’s full ‘View from the Channel’ interview in the latest issue of Technology Reseller Magazine & Website (Page 22).

Artificial intelligence (AI) promises to bring strategic benefits to architectural firms, improving decision-making, increasing project efficiencies and enhancing client experiences. In the Winter 2022 edition of Architectural Technologists Journal, Rob Smith explains how architectural and design practices can avoid common AI minefields to achieve greater return on investment.

45% of enterprise budgets will be in the cloud by 2026. Our General Manager, Steve Patterson was interviewed by TechnoPlanet (Publisher of eChannelNews) to share more on how our new Programme is designed to help MSPs develop their cloud strategies, expand their services and increase their wallet share with clients.

As we come to the end of the year, CRN are profiling some of the most successful channel firms in our market to talk to leadership about their 2022 highs, and to ask what’s in store for the next 12 months. Group MD Keith Ali shares his thoughts.

Pursuing a competitive advantage is driving continued innovation and IT investment across the construction sector but staying ahead of the curve is easier said than done. In his latest article with PBC Today, our CTO Rob Smith, discusses the latest construction technology trends helping firms overcome innovation barriers

Legacy systems, specialist industry apps, massive datasets and huge image rendering requirements often hamper innovation in the construction industry. Our CTO Rob Smith shares his insights with Building Talk on how firms can overcome obstacles and maintain a competitive edge.

The global ConTech market is predicted to reach nearly $16 billion by 2028. In this Premier Construction article, our CTO Rob Smith discusses some of the latest trends and explores three new technology solutions helping businesses overcome common industry challenges.

The speed at which construction firms innovate can determine their competitive strength. But staying ahead of the curve can be easier said than done. Our CTO Rob Smith discusses how construction firms can accelerate innovation and stay ahead of the curve.

“What does a customer first approach actually mean? At Creative, we don’t just talk the talk – we walk the walk,” Group MD Keith Ali told Computing. Read his interview as double finalist in the UK IT Industry Awards.

With cyberattacks on the rise, IT security teams are overstretched and ill-equipped to protect their organisations. In this ITechnology Series article, our CTO Rob Smith explains why it’s time to rethink cybersecurity strategy with better threat defenses for hybrid working.

With many finance and banking organisations exploring the viability of long-term hybrid working, IT leaders are all too aware of the increased security risks. In this Finance Derivative article, our CTO Rob Smith explains why it’s time to change the game to ensure business resilience.

Balancing increasing demands for remote working with mounting cyber risk is no easy task. Read CTO Rob Smith’s article in Finance Digest, explaining why business and IT leaders and regulatory bodies are having to re-evaluate risk management and rethink approaches to cyber security.

“A customer-first approach has become a bit of a cliche,” Creative Group MD, Keith Ali told Computing magazine. “What makes Creative stand out from the crowd is how truly embedded that ethos is in our culture.” Read his interview as a triple finalist in the Computing Cloud Excellence Awards highlighting why Creative ITC is different […]

It’s time to stop adding tools and complexity and start building security operations where cyber security experts are truly empowered to lead response. Our CTO Rob Smith told Cyber Security Intelligence magazine how firms need to rethink approaches to business resilience to battle rising cyber crime.

As businesses increasingly recognise the benefits cloud migration brings, Creative CTO Rob Smith explores 3 important cloud storage considerations so you can stack the odds in your favour.

How do you make hybrid working a reality in healthcare when off-the-shelf VDI platforms weren’t designed to cope with HD clinical imaging applications? Creative Group MD Keith Ali explained to Building Better Healthcare how healthcare organisations can overcome common obstacles reap the full ROI from remote working technologies.

Delving behind impressive AI growth headlines reveals a widening gap between the finance organisations leading the digital transformation charge and the firms who are trying to keep pace. Our CTO Rob Smith’s latest article in Global Banking and Finance Review explains how IT leaders can unlock greater value from their technology investments.

Recognising the potential of AI to transform the construction sector and ability to harness its wider benefits across complex supply chain networks are two different things. In this Construction Europe article, our CTO Rob Smith explains how construction firms can unlock greater value from AI.

72% of business leaders feel positive about the role AI will play in a post-covid world. But unlocking the full potential of new technologies is always challenging in practice. In this article in The AI Journal, our CTO Rob Smith explains how the growing trend of as-a-Service IT models is enabling organisations to harness the […]

For many firms, AI expansion often exposes underlying problems. AI projects can still over-run, overspend and fall short in terms of results. Rob Smith’s article in Finance Derivative explains how finance organisations can avoid common AI minefields to achieve greater ROI.

Although finance firms are achieving success from artificial intelligence, scaling up enterprise-wide remains elusive for many. In this Finance Digest article, Rob Smith explains how the growing trend of as-a-Service IT models is accelerating digital transformation across the finance sector and enabling IT leaders to unlock greater ROI.

IT departments across the architecture sector must overcome C-suite cynicism and user reluctance from previous poor VDI experiences when proposing technology solutions to boost productivity. In the Winter 2021 edition of Architectural Technologists Journal, Keith Ali explains how to overcome five common challenges to ensure practices realise business benefits from digital transformation. Read his article […]

Substandard user experience will stop any VDI project in its tracks. Read the article by our MD Keith Ali on page 106 of Manufacturing and Engineering Magazine (issue 492) in which he advises engineering businesses how to unlock ROI from remote working technology.

Beware IT providers pitching one-size-fits-all remote working platforms, assuming all staff will have the same needs and interact similarly with technology – they don’t and won’t. In this Business Matters magazine article, our MD Keith Ali shares his five top tips on how to choose the right VDI solution and ensure your business unlocks ROI […]

Enabling global teams to deliver projects more quickly is a huge opportunity for the construction industry that’s traditionally operated on ultra-low margins. In this Premier Construction article, our MD Keith Ali discusses how construction firms can unlock competitive advantage from implementing effective VDI hybrid working platforms.

“Nothing can stop a VDI project in its tracks like substandard UX. Fortunately, in the right hands it can be engineered for the most demanding of settings – our VDIPOD gives construction professionals working with huge BIM datasets or graphics-heavy CAD applications user experiences identical to or better than they enjoy in the workplace. This […]

“You can’t ignore the fact that VDI adoption in some industry sectors has been problematic. Many IT teams have discovered off-the-shelf, unmanaged VDI platforms were unable to cope with the demands of power users dealing with graphics heavy applications. Our MD Keith Ali shares his advice on how to choose the right solution for your […]

VDI adoption hasn’t always been problem-free. Too many IT teams have discovered off-the-shelf VDI products can’t cope with the demands of power users dealing with graphics heavy applications, effectively shackling them to their office IT. In this UK Tech News article our MD Keith Ali shares his 5 top tips on how to deploy an […]

Have you ended up managing an unplanned mixed bag of technologies which don’t give home workers the productive experience they were used to in the workplace? In this ITProPortal article, our MD Keith Ali advises on the key points you’ll need to consider to unlock ROI from your investment in VDI.

Businesses are increasingly choosing VDI as a permanent, scalable remote working solution. But, the pandemic’s shakeout means financial approval for any IT investment is often tougher than before – especially if you’re pitching to a C-suite still reeling from balance sheet challenges. So, what’s the best way to build a business case for the remote […]

The chances of successfully unlocking ROI from long-term hybrid working solutions greatly increase when you know the five common pitfalls to look out for – and how to avoid them. Our MD Keith Ali shares his advice on how to choose the right VDI solution for your business in European Business Magazine.

The NHS’s goal is to enable all staff “to work flexibly regardless of role”. But many healthcare providers have struggled to roll out remote working technologies for all employees. In this Journal of MHealth article, Keith Ali explains how to overcome 5 common challenges when deploying remote working solutions to ensure healthcare organisations realise the […]

Making flexible working solutions work in the toughest healthcare settings isn’t easy. Off-the-shelf VDI platforms weren’t designed for power users working with graphics-heavy medical imaging applications. Our MD Keith Ali explains how to stack the odds in your favour in this Health Tech World article.

While businesses in many industries have turned to VDI to facilitate flexible working, healthcare organisations have struggled to follow suit. In this Open Access Government article, Keith Ali shares 5 common reasons VDI projects fail and how to overcome the challenges.

To improve the gender balance in the tech industry, more needs to be done at grass-roots level, says member of our senior leadership team Sarah Glastonbury. Read her article in WeAreTheCity We Are Tech Women to find out why convincing young women that starting a career in IT is a smart move.

We’re really proud that a third of our Creative team is female. Yet, within the IT industry this seems to be the exception rather than the norm. Statistics show that just 19% of the overall UK tech workforce are women. Sarah Glastonbury discusses how the industry could encourage more women into IT careers in this […]

As the IT industry gradually becomes more diverse, seeing women in senior technology roles is inspiring more girls to follow the same career path. One of 6 leading women in tech featured in this Women in Tech UK article, Sarah Glastonbury shares her thoughts on the benefits of encouraging more women into the industry.

Achieving a pain-free data migration and long-term cloud success is no mean feat. In this Technology Dispatch article, our CTO Rob Smith reveals five storage pitfalls organisations frequently encounter and advises how to avoid them.

If you’re among the third of business leaders planning to invest more in cloud technologies this year, you’ll want to ensure you unlock full ROI. Read our CTO Rob Smith’s five steps to cloud storage success in this CEO.digital article.

Hybrid working models are exacerbating the challenge for IT leaders to manage increasing infrastructure complexity, an evolving threat landscape and growing reliance on public cloud offerings. In this Global Banking & Finance Review article, Creative ITC MD Keith Ali advises how a new approach to disaster recovery is required to maintain business resilience for banking […]