IN THE PRESS

THOUGHT LEADERSHIP

Read our recent articles and interviews featuring Creative ITC and its expert team.

Celebrating success: 2022 highlights and what’s in store for the reseller’s growth

CRN

As we come to the end of the year, CRN are profiling some of the most successful channel firms in our market to talk to leadership about their 2022 highs, and to ask what’s in store for the next 12 months. Group MD Keith Ali shares his thoughts.

Latest construction technology trends helping firms overcome innovation barriers

PBCToday

Pursuing a competitive advantage is driving continued innovation and IT investment across the construction sector but staying ahead of the curve is easier said than done. In his latest article with PBC Today, our CTO Rob Smith, discusses the latest construction technology trends helping firms overcome innovation barriers

The new technologies helping construction companies accelerate innovation

Building Talk

Legacy systems, specialist industry apps, massive datasets and huge image rendering requirements often hamper innovation in the construction industry. Our CTO Rob Smith shares his insights with Building Talk on how firms can overcome obstacles and maintain a competitive edge.

3 new technologies giving construction firms the edge

Premier Construction

The global ConTech market is predicted to reach nearly $16 billion by 2028. In this Premier Construction article, our CTO Rob Smith discusses some of the latest trends and explores three new technology solutions helping businesses overcome common industry challenges.

AHEAD OF THE CONTECH CURVE

Construction Europe

The speed at which construction firms innovate can determine their competitive strength. But staying ahead of the curve can be easier said than done. Our CTO Rob Smith discusses how construction firms can accelerate innovation and stay ahead of the curve.

INTERVIEW WITH CREATIVE ITC, UK IT INDUSTRY AWARDS FINALIST

Computing

“What does a customer first approach actually mean? At Creative, we don’t just talk the talk – we walk the walk,” Group MD Keith Ali told Computing. Read his interview as double finalist in the UK IT Industry Awards.

RAISING THREAT DEFENSES IN THE HYBRID WORKPLACE

ITechnology Series

With cyberattacks on the rise, IT security teams are overstretched and ill-equipped to protect their organisations. In this ITechnology Series article, our CTO Rob Smith explains why it’s time to rethink cybersecurity strategy with better threat defenses for hybrid working.

HOW FINANCE FIRMS CAN FUTUREPROOF RESILIENCE

Finance Derivative

With many finance and banking organisations exploring the viability of long-term hybrid working, IT leaders are all too aware of the increased security risks. In this Finance Derivative article, our CTO Rob Smith explains why it’s time to change the game to ensure business resilience.

HOW TO SHORE UP CYBER DEFENCES

Finance Digest

Balancing increasing demands for remote working with mounting cyber risk is no easy task. Read CTO Rob Smith’s article in Finance Digest, explaining why business and IT leaders and regulatory bodies are having to re-evaluate risk management and rethink approaches to cyber security.

INTERVIEW WITH CREATIVE ITC, CLOUD EXCELLENCE AWARDS FINALIST

Computing

“A customer-first approach has become a bit of a cliche,” Creative Group MD, Keith Ali told Computing magazine. “What makes Creative stand out from the crowd is how truly embedded that ethos is in our culture.” Read his interview as a triple finalist in the Computing Cloud Excellence Awards highlighting why Creative ITC is different […]

RESTRATEGISING RESILIENCE IN THE REMOTE WORKING AGE

Cyber Security Intelligence

It’s time to stop adding tools and complexity and start building security operations where cyber security experts are truly empowered to lead response. Our CTO Rob Smith told Cyber Security Intelligence magazine how firms need to rethink approaches to business resilience to battle rising cyber crime.

HOW TO STACK CLOUD STORAGE ODDS IN YOUR FAVOUR

Networking +

As businesses increasingly recognise the benefits cloud migration brings, Creative CTO Rob Smith explores 3 important cloud storage considerations so you can stack the odds in your favour.

HOW TO MAKE HYBRID WORKING WORK IN HEALTHCARE

Building Better Healthcare

How do you make hybrid working a reality in healthcare when off-the-shelf VDI platforms weren’t designed to cope with HD clinical imaging applications? Creative Group MD Keith Ali explained to Building Better Healthcare how healthcare organisations can overcome common obstacles reap the full ROI from remote working technologies.

HOW FINANCE FIRMS CAN REAP ROI FROM AI

Global Banking and Finance Review

Delving behind impressive AI growth headlines reveals a widening gap between the finance organisations leading the digital transformation charge and the firms who are trying to keep pace. Our CTO Rob Smith’s latest article in Global Banking and Finance Review explains how IT leaders can unlock greater value from their technology investments.

HOW CONSTRUCTION FIRMS CAN UNLOCK THE VALUE OF AI

Construction Europe

Recognising the potential of AI to transform the construction sector and ability to harness its wider benefits across complex supply chain networks are two different things. In this Construction Europe article, our CTO Rob Smith explains how construction firms can unlock greater value from AI.

HOW TO FUTUREPROOF YOUR AI INVESTMENT

The AI Journal

72% of business leaders feel positive about the role AI will play in a post-covid world. But unlocking the full potential of new technologies is always challenging in practice. In this article in The AI Journal, our CTO Rob Smith explains how the growing trend of as-a-Service IT models is enabling organisations to harness the […]

3 COMMON AI PITFALLS AND HOW TO AVOID THEM

Finance Derivative

For many firms, AI expansion often exposes underlying problems. AI projects can still over-run, overspend and fall short in terms of results. Rob Smith’s article in Finance Derivative explains how finance organisations can avoid common AI minefields to achieve greater ROI.

HOW TO UNLOCK GREATER VALUE FROM AI

Finance Digest

Although finance firms are achieving success from artificial intelligence, scaling up enterprise-wide remains elusive for many. In this Finance Digest article, Rob Smith explains how the growing trend of as-a-Service IT models is accelerating digital transformation across the finance sector and enabling IT leaders to unlock greater ROI.

5 WAYS ARCHITECTURE PRACTICES CAN GET MORE FROM REMOTE WORKING

AT Journal

IT departments across the architecture sector must overcome C-suite cynicism and user reluctance from previous poor VDI experiences when proposing technology solutions to boost productivity. In the Winter 2021 edition of Architectural Technologists Journal, Keith Ali explains how to overcome five common challenges to ensure practices realise business benefits from digital transformation. Read his article […]

HOW TO BENEFIT FROM HYBRID WORKING

Manufacturing & Engineering Magazine Issue 492

Substandard user experience will stop any VDI project in its tracks. Read the article by our MD Keith Ali on page 106 of Manufacturing and Engineering Magazine (issue 492) in which he advises engineering businesses how to unlock ROI from remote working technology.

COULD VDI BE THE ANSWER FOR YOUR BUSINESS?

Business Matters

Beware IT providers pitching one-size-fits-all remote working platforms, assuming all staff will have the same needs and interact similarly with technology – they don’t and won’t. In this Business Matters magazine article, our MD Keith Ali shares his five top tips on how to choose the right VDI solution and ensure your business unlocks ROI […]

BUILDING ROI FROM REMOTE WORKING

Premier Construction

Enabling global teams to deliver projects more quickly is a huge opportunity for the construction industry that’s traditionally operated on ultra-low margins. In this Premier Construction article, our MD Keith Ali discusses how construction firms can unlock competitive advantage from implementing effective VDI hybrid working platforms.

5 WAYS TO MAKE REMOTE WORKING WORK

Construction Europe

“Nothing can stop a VDI project in its tracks like substandard UX. Fortunately, in the right hands it can be engineered for the most demanding of settings – our VDIPOD gives construction professionals working with huge BIM datasets or graphics-heavy CAD applications user experiences identical to or better than they enjoy in the workplace. This […]

FROM SURVIVE TO THRIVE: UNLOCKING ROI FROM REMOTE WORKING

Networking+

“You can’t ignore the fact that VDI adoption in some industry sectors has been problematic. Many IT teams have discovered off-the-shelf, unmanaged VDI platforms were unable to cope with the demands of power users dealing with graphics heavy applications. Our MD Keith Ali shares his advice on how to choose the right solution for your […]

5 STEP GUIDE TO PROFITING FROM DEEP ROOTED REMOTE WORKING

UK Tech News

VDI adoption hasn’t always been problem-free. Too many IT teams have discovered off-the-shelf VDI products can’t cope with the demands of power users dealing with graphics heavy applications, effectively shackling them to their office IT. In this UK Tech News article our MD Keith Ali shares his 5 top tips on how to deploy an […]

LEAPING FROM SURVIVE TO THRIVE: HOW TO PROFIT FROM DEEP ROOTED REMOTE WORKING

IT Pro Portal

Have you ended up managing an unplanned mixed bag of technologies which don’t give home workers the productive experience they were used to in the workplace? In this ITProPortal article, our MD Keith Ali advises on the key points you’ll need to consider to unlock ROI from your investment in VDI.

REMOTE POSSIBILITIES: CAN YOUR ORGANISATION PROFIT FROM REMOTE WORKING?

ITechnology series

Businesses are increasingly choosing VDI as a permanent, scalable remote working solution. But, the pandemic’s shakeout means financial approval for any IT investment is often tougher than before – especially if you’re pitching to a C-suite still reeling from balance sheet challenges. So, what’s the best way to build a business case for the remote […]

REMOTE POSSIBILITIES: CAN YOUR ORGANISATION UNLOCK GREATER ROI FROM HYBRID WORKING?

European Business

The chances of successfully unlocking ROI from long-term hybrid working solutions greatly increase when you know the five common pitfalls to look out for – and how to avoid them. Our MD Keith Ali shares his advice on how to choose the right VDI solution for your business in European Business Magazine.

OVERCOME 5 COMMON CHALLENGES TO HYBRID WORKING SUCCESS

The Journal of mHealth

The NHS’s goal is to enable all staff “to work flexibly regardless of role”. But many healthcare providers have struggled to roll out remote working technologies for all employees. In this Journal of MHealth article, Keith Ali explains how to overcome 5 common challenges when deploying remote working solutions to ensure healthcare organisations realise the […]

How to make hybrid working a reality in healthcare

HT World

Making flexible working solutions work in the toughest healthcare settings isn’t easy. Off-the-shelf VDI platforms weren’t designed for power users working with graphics-heavy medical imaging applications. Our MD Keith Ali explains how to stack the odds in your favour in this Health Tech World article.

HOW TO BOOST ROI FROM HYBRID WORKING IN HEALTHCARE

Open Access Government

While businesses in many industries have turned to VDI to facilitate flexible working, healthcare organisations have struggled to follow suit. In this Open Access Government article, Keith Ali shares 5 common reasons VDI projects fail and how to overcome the challenges.

ENGINEERING A FUTURE FOR WOMEN IN STEM

We Are The City: We Are Tech Women

To improve the gender balance in the tech industry, more needs to be done at grass-roots level, says member of our senior leadership team Sarah Glastonbury. Read her article in WeAreTheCity We Are Tech Women to find out why convincing young women that starting a career in IT is a smart move.

WOMEN IN TECHNOLOGY

Women in Tech

We’re really proud that a third of our Creative team is female. Yet, within the IT industry this seems to be the exception rather than the norm. Statistics show that just 19% of the overall UK tech workforce are women. Sarah Glastonbury discusses how the industry could encourage more women into IT careers in this […]

6 LEADING WOMEN IN DATA: REVIEWING THE UK’S TECH LANDSCAPE

Women in Tech

As the IT industry gradually becomes more diverse, seeing women in senior technology roles is inspiring more girls to follow the same career path. One of 6 leading women in tech featured in this Women in Tech UK article, Sarah Glastonbury shares her thoughts on the benefits of encouraging more women into the industry.

5 STEPS TO CLOUD SUCCESS

Technology Dispatch

Achieving a pain-free data migration and long-term cloud success is no mean feat. In this Technology Dispatch article, our CTO Rob Smith reveals five storage pitfalls organisations frequently encounter and advises how to avoid them.

GET AHEAD IN THE CLOUD: 5 STEPS TO DRIVE BETTER BUSINESS OUTCOMES

CEO Digital

If you’re among the third of business leaders planning to invest more in cloud technologies this year, you’ll want to ensure you unlock full ROI. Read our CTO Rob Smith’s five steps to cloud storage success in this CEO.digital article.

BANKING ON BUSINESS RESILIENCE

Global Banking & Finance Review

Hybrid working models are exacerbating the challenge for IT leaders to manage increasing infrastructure complexity, an evolving threat landscape and growing reliance on public cloud offerings. In this Global Banking & Finance Review article, Creative ITC MD Keith Ali advises how a new approach to disaster recovery is required to maintain business resilience for banking […]

COUNTING ON BUSINESS RESILIENCE

Accountancy Today

With many financial services firms re-writing the rulebook on hybrid working, DR plans must evolve to keep pace. Creative ITC MD Keith Ali outlines his golden rules for effective disaster recovery in this Accountancy Today article, and advises how to ensure operational resilience, uptime and peace of mind.

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