
Broadway Malyan:
Smarter IT, Better Collaboration
A global architecture practice simplifying technology, reducing downtime, and giving designers a faster, more reliable way to work.

Challenge
Broadway Malyan needed a way to let global teams work flexibly and share large design files, but previous VDI trials were too slow and unreliable.

Solution
Creative ITC deployed its purpose-built virtual desktop service, giving staff faster, more secure access to their tools and files from anywhere.

Results
Employees now collaborate seamlessly, downtime has dropped, IT costs are under control, and staff rated performance 4.95 out of 5.
Starting Point
Broadway Malyan’s global design teams needed a faster, more flexible way to work and collaborate from anywhere. Their existing IT setup was holding them back, virtual desktop trials couldn’t handle large CAD and Revit models, and slow performance meant users quickly reverted to local machines.
For IT, the challenge was just as tough. Managing and updating hundreds of individual devices consumed valuable time, stretched resources, and limited their ability to focus on innovation and strategic projects.
The firm needed a powerful, reliable cloud solution that could deliver workstation-grade performance from any location, without the complexity, maintenance burden, or performance compromises of traditional setups.


Transformation
Creative ITC deployed a purpose-built virtual desktop platform engineered for graphics-intensive design workloads. Rolled out seamlessly across the UK, Portugal, and Madrid, the solution gave architects and designers fast, reliable access to their files and software from any location, quickly winning over users as it consistently outperformed their local machines.
Delivered as a fully managed, OpEx model, the platform eliminated the need for constant patching and manual updates. Centralising management and maintenance not only improved performance and security but also freed Broadway Malyan’s IT team to focus on strategic innovation instead of daily firefighting.
Outcome
The impact was immediate. Large CAD and Revit files that once stalled workflows could now be opened and shared in minutes, downtime dropped sharply, and global collaboration became effortless.
Efficiency gains made the IT investment effectively cost-neutral, delivering measurable returns from day one. Staff rated the new VDI platform an impressive 4.95 out of 5 for performance, a clear sign of its success.
Today, Broadway Malyan operates on a future-ready IT foundation that fuels creativity, minimises disruption, and empowers teams to design and collaborate seamlessly from anywhere in the world.

10 days to minutes
IT freed from routine patching to focus on transformation
Weeks not months
Rapid rollout across UK, Portugal, and Madrid Locations
Cost-neutral IT
Efficiencies and reduced hardware spend offset licence costs
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